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Society of American Florists

Return to Flower Fundamentals

University Research Proves
Benefits Stem from Petals

Research conducted at top educational institutions reveals the emotional and behavioral benefits of flowers and plants. Below is a fresh look at what researchers discovered.

Emotional Impact of Flowers Study, Rutgers University

Emotional Impact of Flowers StudyThe presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed, according to behavioral researchers in the Human Development Lab at Rutgers University. Researchers reported:

  • Flowers have an immediate impact on happiness. Study participants expressed true, sincere smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups studied.
  • Flowers have a long-term positive effect on moods. Study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
  • Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

For more information about this study, click here.

Flowers & Seniors Study, Rutgers University

Flowers & Seniors StudyThis study examined the behavior of more than 100 senior citizens who received a surprise gift sof flowers. Researchers reported:

  • Flowers decrease depression. Study participants showed a significant increase in happiness and positive moods when flowers were present.
  • Flowers refresh recent memory. Seniors performed higher on everyday memory tasks and experienced enriched personal memories in the presence of flowers.
  • Flowers encourage companionship. Seniors who received flowers re-engaged with members of their communities and enlarged their social contacts to include more neighbors, religious support and even medical personnel.

For more information about this study, click here.

Impact of Flowers & Plants on Workplace Productivity Study, Texas A&M University

Impact of Flowers & Plants on Workplace Productivity StudyResearchers explored the impact of flowers and plants in the workplace. Researchers reported:

  • Flowers and plants are catalysts for innovation and ideas. Problem-solving skills, idea generation and creative performance improve substantially in workplace environments that include flowers and plants.
  • Flowers and plants lead to working smarter. Men who participated in the study generated 15 percent more ideas when working in environments with flowers and plants. Women generated more creative, flexible solutions to problems in workplace environments with flowers and plants.

For more information about this study, click here.

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