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DISCOVER
THE COLORS OF EMOTION
THROUGH FLOWER THERAPY
International
Color Expert Leatrice Eiseman Reveals
How Flowers Bring Feelings To Life
The
power of color is well established. Throughout time, nature’s
spectrum has played a vital role in areas that significantly
impact our everyday lives, from the color of our walls, to
our clothes, to our cars – and, even more meaningfully, our
emotional responses. In this realm, color may be more essential
to our consciousness than we realize.
International
color expert Leatrice Eiseman, who has earned international
acclaim for her five book titles, including Colors for
Your Every Mood and The Color Answer Book, has
unearthed the philosophy of Flower Therapy. Eiseman believes
that certain color combinations – easily expressed in floral
arrangements - can stimulate and relax the senses, release
happy memories and enhance our moods.
“Our
response to color is intensely emotional, and flowers can
be a catalyst for feelings that stimulate more than just our
senses of sight and smell,” said Eiseman, Executive Director
of the Pantone Color Institute. “An artful floral arrangement
has the ability to convey a feeling or create a mood without
using words, just color.”
Additionally,
scientific research shows that flowers and plants have a beneficial
impact on state of mind and emotions. Rutgers University behavioral
studies have proven that flowers provide a simple way to improve
emotional health – that the presence of flowers triggers happy
emotions, heightens feelings of life satisfaction and affects
social behavior in a positive manner far beyond what is normally
believed.
Flower
Therapy
Throughout our hectic, fast-paced lives, we seek to rejuvenate
ourselves physically, mentally, emotionally and spiritually.
According to Eiseman, flowers, in conjunction with their design
and color schemes, create feelings that enhance our moods.
“Color
can help us find the balance we seek from our surroundings.
And, flowers are an ideal way to harness the power of color
to enrich our lives,” said Eiseman.
The
following are Eiseman’s five emotional color palettes that
are expressed through color combinations in floral arrangements
and the flowers that bring them to life.
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 Nurturing:
A true sense of caring is created by a combination of colors
that are fragile, soft and tender. Arrangements in pastel shades
and the softest yellows, peaches, warm pinks, creamy whites
and subtle greens make us feel safe, snug and loved. Consider
a nurturing floral arrangement for a new mother, a sick friend
or a grieving loved one – anyone who would benefit from a caring,
loving embrace. |
Romantic:
A sensation of intimacy, nostalgia and comfort is captured
in this color palette, a blend of delicate warm and cool colors
with lavenders and pinks at its heart. Romantic arrangements
express loving sentiments and admiration to mothers, sisters,
grandmothers, aunts, best friends, significant others and
brides-to-be.
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 Sensuous:
The rich, luxurious color combinations of the sensuous palette
set the mood for sophisticated, passionate and even seductive
settings. Robust reds and purples, hot pinks and spicy oranges
are at the soul of this dynamic floral feeling. Consider a sensuous
arrangement for a very special evening or an elegant dinner
party – anywhere you want to feel magnetic and extravagant. |
 Tranquil:
Serenity and relaxation are the essence of this color scheme.
Its peaceful palette, reminiscent of sky and sea, is dominated
by clear, light shades of green, misty blues and other cool
hues. A vase of tranquility is perfect for busy moms, harried
professionals and those who seek a moment of calm from life’s
stressful situations. |
Whimsical: Fun-loving, free-spirited,
playful feelings are conveyed by the whimsical palette, which
is characterized by bold, contrasting colors. Floral arrangements
featuring these hues set an upbeat tone and are ideal for birthdays,
graduations, promotions and other celebrations. |
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“There
is no doubt that beautiful surroundings provide us with a
special environment that helps us thrive,” said Eiseman. “Flowers
are an easy and affordable way to add a splash of color and
emotion into your life.”
Your
Florist =Your Flower Therapist
To
achieve Flower Therapy, it can take just one phone call to
your florist, a profession that for over a century has designed
arrangements that make moments special. A good florist will
ask questions about what atmosphere or mood you are trying
to create and will provide expert advice on gifts that enhance
any sentiment or occasion.
ASKING
YOUR FLORIST
FOR FLOWER THERAPY
When
it comes to achieving Flower Therapy, consult a professional
florist to ensure your desired emotion is expressed just the
way you want it. Don’t worry if you are not familiar with
the names of the hundreds of flowers available. By following
these simple tips from the Society of American Florists, anyone
can order flowers with confidence, send the perfect floral
gift for any occasion, and choose a gift that takes into account
the feelings of others.
- When
ordering floral gifts, describe the recipient’s personality,
as well as favorite hobbies or colors. Your florist can
match the floral arrangement with the recipient’s personal
preferences.
- Tell
your florist if the gift is for a special occasion (birthday,
anniversary or other personal milestone) or just because.
He or she can offer suggestions on how to best create
an emotion with flowers.
- If
the flowers are for decorating or entertaining, describe
the environment where they will be placed so your florist
can create an arrangement that complements the style and
colors of your home.
Selecting
A Florist
Word
of mouth is often the best resource when looking for a florist.
An outstanding florist will have a good reputation in your
community. If you use a telephone book or directory assistance
to find a florist, look for one with a local address. If you
choose a national service with a toll-free number, pick an
established organization with a strong reputation for providing
great service. For those looking for a florist, here are some
recommendations:
- Good
florists ask questions about what you're looking for,
offer expert advice and suggest floral gifts to match
any sentiment, occasion, personality or home decor.
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Look for artistry in the florist’s arrangements, design
and presentation.
- Choose
a florist who will get to know you, keep track of your
floral preferences and send reminders of upcoming special
occasions.
- Look
for convenient hours, easy-access location and a satisfaction
guarantee.
- From
the familiar rose to exotic tropicals, a great shop carries
a complete menu of flowers and plants to choose from.
- Florists
who belong to professional groups are committed to being
the best in their field. Look for affiliation with national
wire services (FTD, Teleflora), national trade associations
like the Society of American Florists, state and local
trade associations, and local community and civic organizations.
CLICK
HERE for more information on the five emotional color palettes.
Attention
Media
For photographs, please contact the Society
of American Florists at (800) 336-4743.
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| ©2004 SAF
All Rights Reserved |
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