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Whimsical Floral Designs

Fun-loving, free-spirited, playful feelings are conveyed by the whimsical floral palette, which is characterized by flowers in bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.

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About the Flower Industry Consumer Trends
Consumer Trends on Buying Flowers

Did You Know ...

65% of Americans feel special when receiving flowers..**

60% of Americans believe a gift of flowers has a special meaning unlike any other gift.**

77% of Americans perceive those who give flowers to be thoughtful.**

70% of Americans say the color of flowers adds to the impact of the gift.**

69% of Americans say the sight and smell of flowers can improve their mood.**

73% of Americans have a high appreciation of flowers.**

            By generation:

76% Gen Y

73% Gen X

72% Baby Boomers

92% of women say the best reason to receive flowers is JUST BECAUSE.*

Nearly 4 in 10 Americans say florists have helped them in a past or current relationship!*

It’s as good to give as to receive: 80% of Americans say RECEIVING flowers makes them feel happy; 88% say GIVING flowers makes them happy.*

Flowers are memorable:

89% of Americans remember the last time they gave someone flowers,

77% of women remember the last time they received flowers.*

* SAF Omnibus Survey 2015

** Generations of Flowers Study 2016

Consumer Purchases of Flowers

Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):

What are consumers buying?

Outdoor bedding/garden plants 46%
Fresh flowers 34%
Flowering/Green houseplants 20%

Who's buying?

Women 79%
Men 21%

For fresh flowers only:

Women 65%
Men 35%

For whom are they buying?

Self 63%
Gift 37%

For fresh flowers only:

Self 33%
Gift 67%

Why are they buying?

Calendar Occassions 14%
Non-Calendar Occassions 86%

For what Calendar Occasions are they buying?

Christmas/Hanukkah 30%
Mother's Day 24%
Valentine's Day 20%
Easter/Passover 13%
Thanksgiving 6%
Other 7%

For what Non-Calendar Occasions are they buying?

No special occasion 50%
Home decoration 13%
Birthday 5%
Sympathy/Memorial 5%
Anniversary/Love 3%
Get Well 2%
Other 22%

Data collected by Ipsos-Insight FloralTrends Consumer Tracking Study, 2005.

Flower Meanings

Delphinium = Boldness

Delphinium Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.