Consumer Trends on Buying Flowers
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Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):
What are consumers buying?
| Outdoor bedding/garden plants |
46% |
| Fresh flowers |
34% |
| Flowering/Green houseplants |
20% |
Who's buying?
For fresh flowers only:
For whom are they buying?
For fresh flowers only:
Why are they buying?
| Calendar Occassions |
14% |
| Non-Calendar Occassions |
86% |
For what Calendar Occasions are they buying?
| Christmas/Hanukkah |
30% |
| Mother's Day |
24% |
| Valentine's Day |
20% |
| Easter/Passover |
13% |
| Thanksgiving |
6% |
| Other |
7% |
For what Non-Calendar Occasions are they buying?
| No special occasion |
50% |
| Home decoration |
13% |
| Birthday |
5% |
| Sympathy/Memorial |
5% |
| Anniversary/Love |
3% |
| Get Well |
2% |
| Other |
22% |
Data collected by Ipsos-Insight FloralTrends Consumer Tracking Study, 2005.
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Consumer Trends