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Christmas/Hanukkah Floral Statistics |
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Christmas/Hanukkah is the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.
Holiday Ranking
(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)
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Transactions
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Dollar Volume
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| Christmas/Hanukkah |
30% |
30% |
| Mother's Day |
24% |
25% |
| Valentine's Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
For whom are they buying?
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| Self |
34% |
| Parents or in-laws |
32% |
| Wife / spouse |
29% |
| Friend / neighbor |
26% |
| Other relative |
15% |
| Girlfriend/ boyfriend / significant other |
9% |
| Grandparent |
8% |
| Daughter / son |
8% |
| Co-worker |
7% |
| Other |
6% |
What are they buying?
(Multiple responses allowed)
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Fresh flowers as home decoration
/ entertaining, such as centerpieces |
54% |
| Red poinsettia |
53%
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| Fresh flowers as host gift or other gift |
50% |
| Flowering houseplants other than poinsettia |
25% |
| Green houseplant |
24% |
| Other type of flower or plant |
21% |
| None of the above |
2% |
Poinsettia Colors
About 70 million - 80 million poinsettias are sold at Christmas. The most popular colors:
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| Red |
74% |
| White |
8% |
| Pink |
6% |
| Mixed |
3% |
Popular Fresh Flowers
The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.
Data collected by Synovate eNation national online poll (2007) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).
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Holiday Statistics