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Mother's Day Floral Statistics |
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Mother's Day accounts for one-fourth of the floral purchases made for holidays. About one-third (32%) of adults (37% of men; 27% of women) bought flowers or plants as gifts for Mother's Day 2009.
Holiday Ranking
(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)
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Transactions
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Dollar Volume
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Christmas/Chanukah
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30%
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30%
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| Mother's Day |
24% |
25% |
| Valentine's Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
What Mother's Day gifts are consumers buying?
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| Fresh flowers |
63% |
| Outdoor bedding and garden plants |
35% |
| Flowering houseplants |
22% |
| Green houseplants |
12% |
For whom are they buying?
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| Self |
8% |
| Gift |
92% |
| Mother |
58% |
| Wife/Spouse |
28% |
| Mother-in-law |
17% |
| Other relative |
12% |
| Friend |
5% |
| Girlfriend/significant other |
2% |
| Other |
6% |
Data collected by Synovate eNation national online poll (2009) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).
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Holiday Statistics