English French German Italian Portuguese Russian Spanish Filipino

Follow on Twitter

Aboutflowers.com on Twitter

Like Us on Facebook

Aboutflowers.com on Facebook

Send Flowers!

Nurturing flowers

Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

Flowers on Flickr

Flowers on Pinterest

Follow Me on Pinterest

Beautiful Flowers!

Bedroom Floral Designs

Floral arrangements in soft pink and blue hues create a relaxed bedside feeling.

Society of American Florists

© Society of American Florists
All Rights Reserved.

How to be the Savviest, Most Sophisticated Gift Giver of All Time PDF Print E-mail
At one time or another, most everyone has experienced the near indescribable joy of receiving flowers. But how much do we really know about sending great floral gifts? According to recent research by The Michael Cohen Group, both women and men want to know more about buying flowers with confidence.

To deliver abundant floral know-how, the Society of American Florists (SAF) teamed up with floral and interior designer Rebecca Cole, author of Flower Power and co-host of Discovery Channel's Surprise by Design. Together, they developed the Flower Fundamentals, helping people to become the savviest, most sophisticated floral gift givers they can be.

“It's easy to become a connoisseur of flowers and plants,” Cole said. “And, like knowing about fine wines or great foods, knowing even the basics about flowers will help people feel more self-assured throughout their lives, from gift-giving to weddings to entertaining.”

Hip Giver's GuideIntroducing The Hip Giver's Guide

SAF and Cole created The Hip Giver's Guide, a month-by-month resource to flowers that are in style, a library of flower and plant varieties, holiday tips and advice, fresh floral research and much, much more. The Hip Giver's Guide is ideal for those who want tips on how to choose a local florist, read up on popular varieties of flowers, get design ideas and more.

What Hip Givers Know

The Michael Cohen Group research reveals just how much people love to give and receive flowers. Ninety-two percent of women can remember the last time they received flowers, and 97 percent of men and women recall the last time they gave a floral gift.

The hundreds of women and men surveyed described a gift of flowers as unlike any other because flowers create lasting memories and make people – both givers and receivers – feel cared about and special. The fleeting nature of flowers also encourages people to appreciate flowers when they are beautiful and vibrant.

“With a gift of flowers, you know that someone is thinking of you right now, this very minute,” Cole said. “It's the memory of the gift and the emotions that last forever.”

What Hip Givers Said

  • 88% say flowers can change your mood for the better
  • 99% agree that a person who gives flowers is thoughtful
  • 89% believe that someone who gives flowers is sophisticated
  • 83% would like to receive flowers when they are not expecting them

What Hip Givers Don't Know

While the majority of floral gifts are purchased from a local florist shop, the top five things gift givers don't know about their neighborhood florist include:

  • They are design professionals with the artistic ability to create different looks to suit different occasions
  • Many local shops offer several convenient means of ordering, including phone lines and Web sites accessible 24 hours a day
  • Shop owners are connected with thousands of other local florists across the country and internationally, and can ensure your customized arrangement is sent on time to just about anywhere
  • Even the smallest of community florists has access to a wide variety of fresh flowers and plants on a daily basis
  • Local florists offer a variety of customer service extras, including how-to workshops, rewards programs, reminder services and more.

“Let your florist be your personal gift consultant,” Cole said. “Tap into their knowledge to learn more about flowers, or let them simply make you look good. It's up to you.”

Pin It

Add comment

Security code

Flower Meanings

Baby's Breath = Festivity


See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.