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When You Send Flowers, Think F.R.E.S.H. PDF Print E-mail
When it comes to floral gifts, consumers rely most frequently on their local florists, according to recent research conducted by The Michael Cohen Group (January 2005). The reasons abound, including the scope of florists' professional experience, product quality and convenience.

Rebecca Cole, professional floral designer and co-host of Discovery Channel's Surprise by Design, recommends thinking F.R.E.S.H. whether you're sending flowers across the country or around the corner.


Find your florist, one that you connect with and who will be your florist for every occasion. If you don't already have a florist, ask a friend or family for names of florists they know and trust. Visit the Florist Directory.


Research the different kinds of flowers available. Knowing the names of flowers is easier than you think and is a lot like learning about fine wines or gemstones. Click here for a floral library.


Evoke emotion. While 88 percent of people agree that a gift of flowers changes your mood for the better, evoke an even stronger emotion by sending your friend's favorite flowers or colors. Your florist will be able to help you achieve your desired feeling. And, make the gift extraordinary by crafting a card message that has special meaning.


Send a surprise! Most people say “just because” is the best reason to receive flowers. Gifts have the biggest impact when they are unexpected.


Have confidence knowing you sent a great gift. Flowers fit everyone. Ninety-two percent of women can remember the last time they got flowers and 97 percent of women and men can remember the last time they gave someone flowers. And, those surveyed describe flower givers as “thoughtful and sophisticated” people.

“When you send flowers, you send memories that last forever,” Cole said. “Flowers are powerfully poetic. Their beauty and nature simply make people feel special.”

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Flower Meanings

Sunflowers = Adoration


See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.