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Florist Directory

Directory of Local Florists

Tips on Flowers

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If a friend is having a party, send a floral arrangement to her home before the party starts. She'll appreciate your personal touch.

Energy of Flowers

See Jayme Barrett explain the floral energies in the video. Read more ...

Flower Factor

The Flower Factor

The Flower Factor featuring
the Fleurtations!

Society of American Florists

© Society of American Florists
All Rights Reserved.
Contact Us
Contact Us

Society of American FloristsThe Society of American Florists (SAF) is the national trade association for the floral industry, representing 12,000 growers, importers, wholesalers and retailers of flowers and plants.

Society of American Florists
1601 Duke Street
Alexandria, VA 22314
Phone: (800) 336-4743
Fax: (703) 836-8705

For Media Inquiries or Interview Requests

Jennifer Sparks, V.P., Marketing
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For Content Use Permission

All content on www.aboutflowers.com is copyrighted. If you are interested in obtaining permission to use any of the content on this site, please contact Jenny Scala at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . SAF reserves the right to refuse permission to use content.

Florist DirectoryFlorist Directory

To find a florist in your area, please visit our Florist Directory at http://nationalfloristdirectory.com.

Other Floral Industry Organizations

  • American Institute of Floral Designers (AIFD): (410) 752-3318; www.aifd.org

  • Asocolflores (Colombia Flower Council Inc.): (305) 477-9147; www.asocolflores.org

  • California Cut Flower Commission: (916) 852-5166; www.ccfc.org

  • Florists' Transworld Delivery (FTD): (800) 788-9000; www.ftd.com

  • Midwest Floral Group: www.floristsacrossamerica.com

  • Teleflora, Inc.: (800) 253-5360; www.teleflora.com/abouttf.asp; www.teleflora.com/flowerblog

  • Wholesale Florist and Florist Suppliers Association: (888) 289-3372; www.wffsa.org


    Flower Meanings

    Aster = Contentment

    Aster Flowers

    See more Flower Meanings.

    Floral Designs

    Whimsical Floral Designs

    Fun-loving, free-spirited, playful feelings are conveyed by the whimsical floral palette, which is characterized by flowers in bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.

    Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

    Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

    Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

    Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

    Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

    Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.