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Serenity and relaxation are the essence of this color scheme. A floral arrangement featuring a vase of tranquility is perfect for busy moms, harried professionals and those who seek a moment of calm from life’s stressful situations.
© Society of American Florists
|How to be the Savviest, Most Sophisticated Gift Giver of All Time|
At one time or another, most everyone has experienced the near indescribable joy of receiving flowers. But how much do we really know about sending great floral gifts? According to recent research by The Michael Cohen Group, both women and men want to know more about buying flowers with confidence.
To deliver abundant floral know-how, the Society of American Florists (SAF) teamed up with floral and interior designer Rebecca Cole, author of Flower Power and co-host of Discovery Channel's Surprise by Design. Together, they developed the Flower Fundamentals, helping people to become the savviest, most sophisticated floral gift givers they can be.
“It's easy to become a connoisseur of flowers and plants,” Cole said. “And, like knowing about fine wines or great foods, knowing even the basics about flowers will help people feel more self-assured throughout their lives, from gift-giving to weddings to entertaining.”
SAF and Cole created The Hip Giver's Guide, a month-by-month resource to flowers that are in style, a library of flower and plant varieties, holiday tips and advice, fresh floral research and much, much more. The Hip Giver's Guide is ideal for those who want tips on how to choose a local florist, read up on popular varieties of flowers, get design ideas and more.
What Hip Givers Know
The Michael Cohen Group research reveals just how much people love to give and receive flowers. Ninety-two percent of women can remember the last time they received flowers, and 97 percent of men and women recall the last time they gave a floral gift.
The hundreds of women and men surveyed described a gift of flowers as unlike any other because flowers create lasting memories and make people – both givers and receivers – feel cared about and special. The fleeting nature of flowers also encourages people to appreciate flowers when they are beautiful and vibrant.
“With a gift of flowers, you know that someone is thinking of you right now, this very minute,” Cole said. “It's the memory of the gift and the emotions that last forever.”
What Hip Givers Said
What Hip Givers Don't Know
“Let your florist be your personal gift consultant,” Cole said. “Tap into their knowledge to learn more about flowers, or let them simply make you look good. It's up to you.”