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Serenity and relaxation are the essence of this color scheme. A floral arrangement featuring a vase of tranquility is perfect for busy moms, harried professionals and those who seek a moment of calm from life’s stressful situations.
© Society of American Florists
|When You Send Flowers, Think F.R.E.S.H.|
When it comes to floral gifts, consumers rely most frequently on their local florists, according to recent research conducted by The Michael Cohen Group (January 2005). The reasons abound, including the scope of florists' professional experience, product quality and convenience.
Rebecca Cole, professional floral designer and co-host of Discovery Channel's Surprise by Design, recommends thinking F.R.E.S.H. whether you're sending flowers across the country or around the corner.
“When you send flowers, you send memories that last forever,” Cole said. “Flowers are powerfully poetic. Their beauty and nature simply make people feel special.”