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Easter/Passover Floral Statistitcs |
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Easter/Passover accounts for 13 percent of the floral purchases made for holidays.
Holiday Ranking
(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)
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Transactions
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Dollar Volume
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| Christmas/Chanukah |
30% |
30% |
| Mother's Day |
24% |
25% |
| Valentine's Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
What are consumers buying for Easter/Passover?
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| Flowering and green houseplants |
46% |
| Outdoor bedding and garden plants |
28% |
| Fresh Flowers |
26% |
What flowering houseplants were purchased for Easter/Passover?
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| Lilies |
52% |
| Other (such as 4% azaleas, 2% African Violets) |
48% |
What fresh flowers were purchased for Easter/Passover?
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| Mixed flowers |
34% |
| Daffodils/Iris/tulips |
15% |
| Roses |
9% |
| Carnations |
8% |
| Chrysanthemums/daisies |
5% |
| Lilies |
5% |
| Orchids/tropicals |
1% |
| Other flowers types (breakdown not available) |
23% |
Who's buying?
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| Women |
74% |
| Men |
26% |
For whom are they buying?
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| Self |
27% |
| Gift |
73% |
| Mother |
27% |
| Spouse/significant other |
18% |
| Friend |
11% |
| Daughter/son |
8% |
| Other relative/other |
36% |
Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005.
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Easter & Passover