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Valentine's Day Floral Statistics |
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Estimated number of roses produced for Valentine's Day in 2009: 187 million
Holiday Ranking
(Based on consumer purchases
of fresh flowers and plants for holidays at all outlets.)
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Transactions
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Dollar Volume
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Christmas/Chanukah
|
30% |
30% |
| Mother's Day |
24% |
25% |
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Valentine's Day
- Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of dollar volume.
- Valentine's Day the No. 1 holiday for florists.
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20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
What are consumers buying?
(Multiple Responses Allowed)
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Percent
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| Red Roses |
48% |
| Mixed Flowers |
36% |
| Roses (not red) |
24% |
| Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc. |
23% |
| Plants |
24% |
Who's buying for Valentine's Day?
Twenty-nine percent of adults purchased flowers or plants as gifts for Valentine's Day 2009; of those, 58% were men and 42% were women.
For whom are they buying?
While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day
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(Multiple responses allowed)
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All
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Men
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Women
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| Spouse |
48% |
65% |
25% |
| Significant other |
19% |
27% |
9% |
| Mother |
27% |
14% |
45% |
| Child |
9% |
7% |
11%
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| Self |
8% |
0% |
19% |
| Friend or acquaintance |
9% |
5% |
16% |
| Other relative |
5% |
1% |
11% |
| Grandparent |
3% |
1% |
7% |
| Sister |
5% |
2% |
9% |
| Father |
1% |
1% |
1% |
| Other |
1% |
1% |
2% |
Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2009.
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Valentine's Day