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Fun-loving, free-spirited, playful feelings are conveyed by the whimsical floral palette, which is characterized by flowers in bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.
© Society of American Florists
|Emotional Impact of Flowers Study Research Methodology|
The Emotional Impact of Flowers Study was conducted by Jeannette M. Haviland-Jones, Ph.D., Professor of Psychology, Project Director, Human Development Lab at Rutgers, The State University of New Jersey. Dr. Haviland-Jones is a psychologist and internationally recognized authority in the role of emotional development in human behavior and nonverbal emotional signals and response.
The research adds a scientific foundation to what many consider to be common knowledge - that flowers have a strong, beneficial impact on those who receive them. The Society of American Florists worked in cooperation with the Rutgers research team, bringing an expertise of flowers to the project.
he participants were 147 women, ranging equally in age, educational level, and career and lifestyle choice. Women were studied because previous research on emotion demonstrates that women are more discerning of moods, more willing to participate in studies on moods and more involved in emotional management within the home and at work.
Study participants knew they would have a gift delivered, but they did not know what the gift would be. This "secrecy" was to obtain an honest first reaction to the gift as a measure of the direct effect of flowers on immediate mood.
Immediate Emotional Reaction
Trained researchers measured the behavior and emotional expression of participants when they received the flowers. Three different smiles as well as verbal reactions were coded upon the delivery of the flowers. The information was recorded into a field computer within the first 5 seconds of the flower delivery, to measure accurately the first, immediate reaction.
The participants were interviewed before getting their gifts, to give the research team a "baseline" of measure. From this, the researchers measured how feelings changed when participants had flowers in their homes. In the initial interview, interviewers asked the participants to evaluate their feelings over the past two to four days to assess their overall, general feelings. Then, several days after the gift was delivered (about 10 days after the first interview) participants were interviewed again to measure changes in feelings related to having flowers in the home.
The following questionnaires were asked of participants: Diener and Lerner's Life Satisfaction questionnaire, Izard's Differential Emotion Scale, the Everyday Illness questionnaire, and the Symptoms of Well-Being questionnaire - which covers entertaining, romance, relaxation, intimate and creative experiences.