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Nurturing flowers

Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

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Beautiful Flowers!

Sensuous Floral Designs

Robust reds and purples, hot pinks and spicy oranges are at the soul of this dynamic floral feeling. Consider a sensuous floral arrangement for a very special evening or an elegant dinner party – anywhere you want to feel magnetic and extravagant.

Society of American Florists

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Holiday Statistics
Holiday Statistics on Buying Flowers

Mother's Day Floral Statistics PDF Print E-mail
About the U.S. Flower Industry - Holiday Statistics on Buying Flowers

Mother's Day accounts for one-fourth of the floral purchases made for holidays. About a third (35%) of adults bought flowers or plants as gifts for Mother's Day 2015.

According to a survey by the National Retail Federation, 66 percent of those celebrating Mother’s Day will buy mom flowers, spending an estimated $2.4 billion in 2016.

Easter/Passover Floral Statistitcs PDF Print E-mail

According to a survey by the National Retail Federation, consumers will spend $1.1 billion on flowers for Easter 2015, and 21.8 percent will head to a specialty store like a florist.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)


Dollar Volume

Christmas/Chanukah 30% 30%
Mother's Day 24% 25%
Valentine's Day 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%


What are consumers buying for Easter/Passover?

Flowering and green houseplants 46%
Outdoor bedding and garden plants 28%
Fresh Flowers 26%


What flowering houseplants were purchased for Easter/Passover?

Lilies 52%
Other (such as 4% azaleas, 2% African Violets) 48%


What fresh flowers were purchased for Easter/Passover?

Mixed flowers 34%
Daffodils/Iris/tulips 15%
Roses 9%
Carnations 8%
Chrysanthemums/daisies 5%
Lilies 5%
Orchids/tropicals 1%
Other flowers types (breakdown not available) 23%


Who's buying?

Women 74%
Men 26%


For whom are they buying?

Self 27%
Gift 73%
Mother 27%
Spouse/significant other 18%
Friend 11%
Daughter/son 8%
Other relative/other 36%

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005.

Christmas/Hanukkah Floral Statistics PDF Print E-mail

Christmas/Hanukkah is the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)


Dollar Volume

Christmas/Hanukkah 30% 30%
Mother's Day 24% 25%
Valentine's Day 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%


For whom are they buying?

Self 34%
Parents or in-laws 32%
Wife / spouse 29%
Friend / neighbor 26%
Other relative 15%
Girlfriend/ boyfriend / significant other 9%
Grandparent 8%
Daughter / son 8%
Co-worker 7%
Other 6%


What are they buying?

(Multiple responses allowed)

Fresh flowers as home decoration
/ entertaining, such as centerpieces
Red poinsettia


Fresh flowers as host gift or other gift 50%
Flowering houseplants other than poinsettia 25%
Green houseplant 24%
Other type of flower or plant 21%
None of the above 2%


Poinsettia Colors

The most popular colors:

Red 74%
White 8%
Pink 6%
Mixed 3%

Popular Fresh Flowers

The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.

Data collected by Synovate eNation national online poll (2007) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005), Paul Ecke Ranch, 2010.


Flower Meanings

Freesia = Spirited

Freesia Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.