|
Statistics based on personal
consumer purchases (transactions) of fresh flowers,
flowering houseplants, green plants and bedding/garden
plants (Does not include business purchases):
What
are consumers buying? |
| Outdoor bedding/garden
plants: |
46% |
| Fresh flowers: |
34% |
| Flowering/Green
houseplants: |
20% |
Who's
buying? |
| Women |
79% |
| Men |
21% |
| For fresh
flowers only: |
65% women
35% men |
For
whom are they buying? |
| For
self: |
63% |
| As
gift: |
37% |
| For
fresh flowers only: |
33%
for self
67% as gift |
Why
are they buying? |
| Calendar
Occasions |
14% |
|
Christmas/Chanukah
|
30% |
|
Mother's
Day
|
24% |
|
Valentine's
Day
|
20% |
|
Easter/Passover
|
13% |
|
Thanksgiving
|
6% |
|
Other
|
7% |
|
| Non-Calendar
Occasions |
86% |
|
No
special occasion
|
50% |
|
Home
decoration
|
13% |
|
Birthday
|
5% |
|
Sympathy/Memorial
|
5% |
|
Anniversary/Love
|
3% |
|
Get
well
|
2% |
|
Other
|
22% |
Data collected by Ipsos-Insight
FloralTrends Consumer Tracking Study, 2005.
Click
here for Industry Overview Statistics.
Click
here for Holiday Statistics.
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