PRESS ROOM
Consumer Trends
Statistics based on personal
consumer purchases (transactions) of fresh flowers,
flowering houseplants, green plants and bedding/garden
plants (Does not include business purchases):
What
are consumers buying?
| Outdoor bedding/garden
plants |
46% |
| Fresh flowers |
34% |
| Flowering/Green
houseplants |
20% |
Who's
buying?
| Women |
79% |
| Men |
21% |
| For fresh
flowers only: |
65% women
35% men |
For
whom are they buying?
| Self |
63% |
| Gift |
37% |
| For
fresh flowers only: |
33%
for self
67% as gift |
Why are they buying?
| Calendar Occassions |
14% |
| Non-Calendar Occassions |
86% |
For what Calendar
Occasions are they buying?
| Christmas/Chanukah |
30% |
| Mother's
Day |
24% |
| Valentine's
Day |
20% |
| Easter/Passover |
13% |
| Thanksgiving |
6% |
| Other |
7% |
For what Non-Calendar
Occasions are they buying?
| No
special occasion |
50% |
| Home
decoration |
13% |
| Birthday |
5% |
| Sympathy/Memorial |
5% |
| Anniversary/Love |
3% |
| Get
well |
2% |
| Other |
22% |
Data collected by Ipsos-Insight
FloralTrends Consumer Tracking Study, 2005.
Click
here for Industry Overview Statistics.
Click
here for Holiday Statistics.
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