aboutflowers.com
Holidays & Occasions
Flower Library
Decorating & Entertaining
Gift Giving
Ordering Advice
Press Room
About SAF
Go Home
Society of American Florists

PRESS ROOM
Consumer Trends

Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):

What are consumers buying?
Outdoor bedding/garden plants
46%
Fresh flowers
34%
Flowering/Green houseplants
20%


Who's buying?
Women
79%
Men
21%
For fresh flowers only:
65% women
35% men


For whom are they buying?
Self
63%
Gift
37%
For fresh flowers only:
33% for self
67% as gift


Why are they buying?
Calendar Occassions
14%
Non-Calendar Occassions
86%


For what Calendar Occasions are they buying?
Christmas/Chanukah
30%
Mother's Day
24%
Valentine's Day
20%
Easter/Passover
13%
Thanksgiving
6%
Other
7%


For what Non-Calendar Occasions are they buying?
No special occasion
50%
Home decoration
13%
Birthday
5%
Sympathy/Memorial
5%
Anniversary/Love
3%
Get well
2%
Other
22%


Data collected by Ipsos-Insight FloralTrends Consumer Tracking Study, 2005.
Click here for Industry Overview Statistics.

Click here for Holiday Statistics.

© SAF All Rights Reserved