Christmas/Chanukah Holiday Statistics

Christmas/Chanukah Christmas/Chanukah is the No. 1 floral-buying holiday. Holiday Ranking Based on consumer purchases of fresh flowers and plants for holidays at all outlets.
Holiday	Transactions	Dollar Volume
Christmas/Chanukah	30%	30%
Mother's Day	24%	25%
Valentine's Day	20%	25%
Easter/Passover	13%	10%
Thanksgiving	6%	5%

Who's buying and for whom?

Of the floral products purchased for Christmas/Chanukah, 81% are made by women, 19% by men. Of these purchases, 43% are for gifts and 57% for self.

What are they buying?

65%

Flowering and green houseplants

31%

Fresh flowers

Outdoor bedding and garden plants

Poinsettias make up 83 percent of the flowering plants purchased for Christmas/Chanukah. About 70 million - 80 million poinsettias are sold at Christmas. The most popular color is red (74%), followed by white (8%), pink (6%) and mixed (3%).

The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005.

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