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Holidays Statistics

Easter/Passover Holiday Statistics

Easter/Passover accounts for 15 percent of the floral purchases made for holidays.


Holiday Ranking

Based on consumer purchases of fresh flowers and plants for holidays at all outlets:

Holiday
Transactions
Dollar Volume
Christmas/Chanukah
30%
30%
Mother's Day
24%
25%
Valentine's Day
20%
25%
Easter/Passover
13%
10%
Thanksgiving
6%
5%


What are consumers buying for Easter/Passover?
46% Flowering and green houseplants
26% Fresh flowers
28% Outdoor bedding and garden plants

Of flowering houseplants purchased for Easter/Passover: 52% are lilies, 48% others (such as 4% azaleas, 2% African violets).  

Of fresh flowers purchased for Easter/Passover, 34% are mixed flowers, 15% daffodils/iris/tulips, 9% roses, 8% carnations, 5% chrysanthemums/daisies, 5% lilies, 1% orchids/tropicals and 23% other single flower types (additional breakdown not available).


Who's buying?

Easter/Passover floral purchases by gender: 74% are made by women; 26% made by men.


For whom are they buying?
27% For Self
73% As a Gift
    For mother (27%), spouse/significant other (18%), friend (11%), daughter/son (8%), other relative/other (36%)

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005.
Click here for Easter/Passover flowers.

Click here for Holiday Statistics.

Click here for Industry Overview Statistics.

Click here for Consumer Trends Statistics.

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