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Note:
Of fresh flower purchases only, Valentine's
Day ranks
No. 1, capturing 36% of holiday transactions and 40% of dollar
volume. Valentine's Day is also the No. 1 holiday for florists.
What are consumers
buying for Mother's Day?
(Multiple responses allowed.)
- Fresh flowers (68%)
- Outdoor bedding and garden plants
(32%)
- Flowering houseplants
(25%)
- Green houseplants
(10%)
- Other
(12%)
Of fresh flowers purchased
for Mother's Day:
- Mixed flowers (42%)
- Roses (33%)
- Carnations (10%)
- Orchids (2%)
- Chrysanthemums/daisies (1%)
- Lilies (1%)
- Other
single flower types (11%)
Of bedding/garden plants purchased for Mother's Day:
- Geraniums (15%)
- Impatiens (15%)
- Petunias (12%)
- Other - additional breakdown not available (58%)
Of flowering houseplants purchased for Mother's Day:
- Azaleas (12%)
- African violets (5%)
- Lilies (5%)
- Chrysanthemums (3%)
- Other - additional
breakdown not available (75%)
Who's
buying for Mother's Day?
34% of women and 40% of men made flower and plant purchases for Mother's Day 2007.
For whom are they
buying?
- Mother (58%)
- Spouse/significant
other (30%)
- Mother-in-law (20%)
- Self (9%)
- Sister (6%)
- Friend (6%)
- Other relative/other (19%)
Data collected by Synovate e-Nation National On-Line Research, 2007; and IPSOS-Insight
FloralTrends Consumer Tracking Study, 2005.
Click
here for Mother's Day flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics.
Click
here for Consumer Trends Statistics.
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