Christmas/Hanukkah Floral Statistics

Christmas/Hanukkah is the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

For whom are they buying?

Self34%
Parents or in-laws32%
Wife / spouse29%
Friend / neighbor26%
Other relative15%
Girlfriend/ boyfriend / significant other9%
Grandparent8%
Daughter / son8%
Co-worker7%
Other6%

What are they buying?

(Multiple responses allowed)

Fresh flowers as home decoration / entertaining, such as centerpieces54%
Red poinsettia53%
Fresh flowers as host gift or other gift50%
Flowering houseplants other than poinsettia25%
Green houseplant24%
Other type of flower or plant21%
None of the above2%

Poinsettia Colors

The most popular colors:

Red74%
White8%
Pink6%
Mixed3%

Popular Fresh Flowers

The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.

Data collected by IPSOS Floral Tracking Study, 2016; eNation National On-Line Research, Synovate, 2015;  and the Paul Ecke Ranch, 2010.

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