Easter/Passover Floral Statistics

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

What are consumers buying for Easter/Passover?

Flowering and green houseplants46%
Outdoor bedding and garden plants28%
Fresh Flowers26%

What are consumers buying for Easter/Passover

Flowering and green houseplants46%
Outdoor bedding and garden plants28%
Fresh Flowers26%

What flowering houseplants were
purchased for Easter/Passover?

Lilies52%
Other (such as 4% azaleas,
2% African Violets)
48%

What fresh flowers were purchased for
Easter/Passover?

Mixed flowers34%
Daffodils/Iris/tulips15%
Roses9%
Carnations8%
Chrysanthemums/daisies5%
Lilies5%
Orchids/tropicals1%
Other flowers types (breakdown not available)23%

Who’s buying?

Women74%
Men26%

For whom are they buying?

Self27%
Gift73%
Mother27%
Spouse/significant other18%
Friend11%
Daughter/son8%
Other relative/other36%

Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.

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