Easter/Passover Floral Statistics

According to a survey by the National Retail Federation, consumers will spend $1.2 billion on flowers for Easter 2017.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

What are consumers buying for Easter/Passover?

Flowering and green houseplants46%
Outdoor bedding and garden plants28%
Fresh Flowers26%

What are consumers buying for Easter/Passover

Flowering and green houseplants46%
Outdoor bedding and garden plants28%
Fresh Flowers26%

What flowering houseplants were
purchased for Easter/Passover?

Lilies52%
Other (such as 4% azaleas,
2% African Violets)
48%

What fresh flowers were purchased for
Easter/Passover?

Mixed flowers34%
Daffodils/Iris/tulips15%
Roses9%
Carnations8%
Chrysanthemums/daisies5%
Lilies5%
Orchids/tropicals1%
Other flowers types (breakdown not available)23%

Who’s buying?

Women74%
Men26%

For whom are they buying?

Self27%
Gift73%
Mother27%
Spouse/significant other18%
Friend11%
Daughter/son8%
Other relative/other36%

Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.