Mother’s Day Floral Statistics

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

31% of Americans reported buying flowers or plants for Mother’s Day 2019.

What Mother’s Day gifts are consumers buying?

Fresh flowers80%
Outdoor bedding and garden plants40%
Flowering houseplants37%
Green houseplants23%

For whom are they buying?

Mother64%
Wife/Spouse27%
Mother-in-law18%
Self10%
Grandmother8%
Sister8%
Friend6%
Girlfriend/significant other5%
Aunt4%

Data collected by IPSOS Floral Tracking Study; and eNation National On-Line Research, Synovate.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.