Mother’s Day Floral Statistics

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

33% of Americans reported buying flowers or plants for Mother’s Day 2018.

What Mother’s Day gifts are consumers buying?

Fresh flowers83%
Outdoor bedding and garden plants43%
Flowering houseplants40%
Green houseplants25%

For whom are they buying?

Mother64%
Wife/Spouse28%
Mother-in-law19%
Self8%
Grandmother8%
Sister7%
Friend6%
Girlfriend/significant other4%
Aunt2%

Data collected by IPSOS Floral Tracking Study; and eNation National On-Line Research, Synovate.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.