Mother’s Day Floral Statistics

According to the National Retail Federation, 69% of people plan to buy flowers for Mother’s Day 2018.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%28%
Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

35% of Americans reported buying flowers or plants for Mother’s Day 2017.

What Mother’s Day gifts are consumers buying?

Fresh flowers88%
Flowering houseplants44%
Outdoor bedding and garden plants40%
Green houseplants32%

For whom are they buying?

Mother73%
Wife/Spouse31%
Mother-in-law18%
Other relative11%
Friend7%
Self6%
Girlfriend/significant other4%

Data collected by IPSOS Floral Tracking Study; and eNation National On-Line Research, Synovate.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.