Valentine’s Day Floral Statistics

According to the National Retail Federation, U.S. consumers plan to spend $1.9 billion on flowers for Valentine’s Day 2019.

It is estimated that more than 250 million roses are produced for Valentine’s Day.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30%

 

28%

 

Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

Who’s buying for Valentine’s Day?

In 2018, 28 percent of American adults (41% of men, 15% of women) purchased flowers or plants as gifts for Valentine’s Day.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine’s Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine’s Day

(Multiple responses allowed)AllMenWomen
Spouse63%69%48%
Mother21%20%23%
Significant other20%23%12%
Self10%6%20%
Child10%7%15%
Friend9%7%12%
Other relative19% 16%27%

What are consumers buying for Valentine’s Day?

(Multiple Responses Allowed)                                        

Percent
Roses

  • Red Roses 69%
  • Pink Roses 40%
  • White Roses 35%
  • Mixed Colors of Roses 28%
  • Purple/Lavender Roses 25%
  • Yellow Roses 23%
  • Peach/Coral Roses 20%
  • Orange Roses 18%
84%
Other type of flower (not roses) such as all tulips,
all carnations, all lilies, etc.
41%
Mixed Flowers33%
Plants24%

Data collected by IPSOS Floral Tracking Study; andIPSOS eNation National On-Line Research.

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