Valentine’s Day Floral Statistics

According to the National Retail Federation, of those U.S. consumers planning to celebrate Valentine’s Day 2018, 36 percent plan to give flowers, spending $2 billion.

Estimated number of roses produced for Valentine’s Day: 250 million

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)

Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.

30%

 

28%

 

Christmas/Chanukah26%29%
Mother’s Day26%24%
Easter/Passover9%6%
Thanksgiving8%8%
Father’s Day2%4%

Who’s buying for Valentine’s Day?

In 2017, 29 percent of American adults (38% of men, 21% of women) purchased flowers or plants as gifts for Valentine’s Day.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine’s Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine’s Day

(Multiple responses allowed)AllMenWomen
Spouse54%63%39%
Mother25%21%31%
Significant other20%27%8%
Self10%4%20%
Friend10%6%15%
Child9%8%11%
Sister5%5%6%
Other relative4%3%5%

What are consumers buying for Valentine’s Day?

(Multiple Responses Allowed)                                        

Percent
Roses

  • Red Roses 69%
  • White Roses 30%
  • Pink Roses 26%
  • Yellow Roses 21%
  • Mixed Colors of Roses 19%
  • Lavender Roses 16%
  • Peach Roses 10%
  • Orange Roses 7%
83%
Other type of flower (not roses) such as all tulips,
all carnations, all lilies, etc.
31%
Mixed Flowers28%
Plants19%

Data collected by IPSOS Floral Tracking Study; andIPSOS eNation National On-Line Research.

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